Marketing Agencies: The Elephant in the Room

Time to address the elephant in the room…marketing agencies.

Surprisingly, it’s not uncommon for people to experience a rift with them.

Through experience, observation, and discussions, I have come to an understanding why business owners have a hard time trusting agencies who guarantee “results”.

The clients I’ve worked with have told me that other marketing agencies have done…

• Charged a disproportionate amount for the ad spend they set up, only to get a handful of interested leads that wouldn’t close.
• Had a lack of communication, where they don’t explain what they’re doing or how they’re planning to carry it out.
• Ghosting their own clients, meanwhile business owners are learning skills on their own time, because the agencies aren’t producing results.
• The “Do It for You” full service marketing agencies brought them in a deeper hole to recover.

….but to what extent does that bring results? People want a solution to their problem, not a full service stack that isn’t guaranteed.

We must think more and listen. We need to provide solutions that will meet their goals. Be innovative!

Marketing Agencies: Be innovative