8 Successful Low-Budget Marketing Strategies for Startups

Every ambitious startup began from humble beginnings. With a tight budget, what marketing strategies can you do to succeed? Here’s our list.

Eight Low-Budget Marketing Strategies:

  1. Social Media
  2. Lead Generation
  3. SEO/SEM
  4. Commercial Photography
  5. Graphic Design
  6. Videography
  7. Market Research
  8. Commercial Scripts

The Ultimate Business Scorecard

From small transactions into international trades, the entrepreneur’s ultimate dream is to start small then go big as a Fortune 100 company. 

Little efforts are always underestimated, yet they always yield huge results –if you repeat it day in and day out like a growing youth having a wolf in his belly that is!

In a bigger picture, how should you, as a startup owner, make good use of marketing and advertising that it won’t bite you in the future?

We will guide you on the budget-constrained ways to successfully market your growing business today. Here are our marketing tips for small business 2021.

Using Social Media for Brand Awareness

Social Media

Did you know that 3.5 billion users spend an average of 3 hours per day on social media?

Facebook, Instagram, LinkedIn, and Twitter, are just some of the most used platforms on the internet right now. 

Around 73% of today’s marketers believe that it has been effective for their business. And how much does it take? A single press of a button or click in the mouse.

Social media, when utilized properly can:

  • Create consumer traffic

  • Generate warm leads

How it reduces ROI compared to traditional advertising

Social media marketing costs less yet returns more than traditional marketing, by almost twice as much!

  • At least 90% of current marketers testify that it is today’s most effective content marketing tactic.

  • Better customer engagement

  • Transparent marketing results

  • Wider audience reach

Bottom line is, social media needs to be part of your marketing.

Lead Generation

What is lead generation? I mean, we know what it does but what is it really?

  • You can send thousands of emails, connection requests, and messages to potential clients or consumers –but does it ultimately close the deal?

  • In an ever-competitive market, generating leads is not merely about regularly nudging-off prospects with what you have to offer.

  • Lead generation of today is an art.

  • A craft to persuade, capture, and enamor your future clients through stimulating their interest.

  • The methodology of doing so has changed over the years. It has now adapted to cope digitally, appealing to constant engagements via the internet.

  • You now see blogs, vlogs, newsletters, email campaigns, etc. that just get wittier and creative as the days passed by. Why? Because the audience thoroughly filters them.

“Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. Marketing has to create content people actually want.” – Tim Barker, CEO, DataSift Inc.

If you want a boost in sales, you need to come up with creative ways to market your business and fresh marketing ideas that will pass hard scrutiny.

And if you do it well, you will earn:

  • Increase in qualified leads

  • Scheduled appointments

  • Acquiescent clients

  • But of course, how much does that affect your budget? Certainly much less than traditional ways.

Targeted Keywords


  • Search Engine Optimization and Search Engine Marketing, the “new era” of marketable content.

  • How to market your business online? Invest in Google search. For the sake of those rare few that do not know what I am talking about, I will carefully explain what it is and what it does.

  • Simply put, it is a search engine that indexes and catalogs multiple websites in a browser. It puts the order in your searches by providing you with the closest ideal content you are looking for.

  • So if you search “Optimum Advantage” in Google, the result will be a list related to what you searched. Sounds simple right?

  • But what if there are millions of results? How do you rank and filter them? That is where SEO and SEM come in.

  • SEO ranks your content among thousands or millions that are similar to it and SEM is about marketing that content in the form of advertisement.

  • Here is a simple analogy of how they differentiate:

  • SEO, Search Engine Optimization, raises content visibility through unpaid organic means.

  • SEM, Search Engine Marketing, raises content visibility through paid advertisements. Okay, one is paid and the other is not. How does it then reflect on my budget?

  • The difference is not as much as you think it does. SEM of course will cost more than SEO to appear in SERPs (Search Engine Results Page) but the effort equalizes it.

SEM is capable of:

  • Pay-Per-Click (PPC)

  • Immediate effects

  • Targeting specific audiences

While SEO is more on:

• Organic research

• Builds value over time • Wide audience

To understand their differences better, we suggest you continue reading SEO vs PPC for a much detailed analysis. You’ll also get to learn more about all essential terminologies and approaches.

The process may be a little complex at the beginning, but as you progress further, the benefits will eventually stack-up. All gain and no waste!

Guerrilla Marketing


Everybody needs a visual aid. After all, the appeal to the sense of sight will never get old. Do you have an achievement you want to show the world?

Is there a mission or vision you want to develop and impart?

Got something aesthetic to share?

Take a photo and brand your company with it, the impact will speak volumes as to the atmosphere you bring to the market and your clients.

Photography aids in:

  • Sensual appeal

  • Image branding

  • Forming engagements

  • Catching attention

Graphic Design

Similar to photography, but this one deals more with the customization and personal touch.

You can create yours via different image editors or graphic creation tools widely available for use just by scouring the web.

Some examples of these are:

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Spark

  • Affinity Designer

  • CorelDRAW

  • Canva

  • The software will cost you a negligible amount for a lifetime of use. If you fancy making art, then this one is perfect for you.

Unique Value Proposition


Remember when I said vlogs? Or aka video blogs or video logs?

It aids in creating a community that follows your brand. The uses are versatile and flexible. You can either utilize videos for endorsements, advertisements, or simply sharing living imagery.

The appeal is completely different. You get to stimulate the sense of sight, hearing, and even artificially induce touch, smell, and taste!

You can also apply more content by congesting it in a single video.

How much does it cost? Aside from the editing software and camera, the price is absolutely little compared to the results.

Market Research

This is an absolute must-do when entering the market as a startup. You can never skip this essential part if you want to succeed.

The key here is to identify competitors and capitalize on gaps. You can do this by performing a feasibility study and then plot an appropriate business plan and action.

Why is there a need to do so? Because doing a market research will:

  • Alleviate risks

  • Make you understand what your clients/consumers need or want

  • Determine the flow of venture

  • This small business strategy is more on in-depth analysis and risk management, it less on the money as it deals with how your brand can gauge growth in the market. The results are priceless.

Commercial Scripts

Last but not the least, the proven and tested commercial scripts.

This ingenious strategy is probably the most practical among all as you can create them via a word processing program or even actual pen and paper.

What would you gain?

  • Better persuasion in what you offer

  • Better explanation in what you do

  • Better hook by applying testimonials

  • And that is it! That wraps our successful guide for low-budget marketing strategy for small businesses.

  • Stay tuned and connect with us for more helpful tips in your startup business.

Best of luck from Optimum Advantage!

Marketing Consultation

If you need help with your marketing plan, we offer consultations.

If you have a marketing strategy already set, we take a closer look at the performance and optimize it to get you more clients.

Here’s more information.

Marketing Consultation

Reach out to us at [email protected] or 669-946-7073 if you have more questions.

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